Course Summary
Course Name : Search Engine Optimization
Duration : 2 Months
Project : 2 Weeks
Reguler : Mon, Wed, Fri 2 Hours.
Weekend : Sat., Sun. 3 Hours.
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Module 1 - Introduction
- Introduction to Internet Marketing (SEM)
- Classification of SEM (SEO and PPC)
- How SEO affects your business
- Keywords
- Traffic
- Niche Audience
- Conversion
- Search Engine Visibility
- Mystery of SEO?
- Basics of Domain Names
- Assignment
Module 2 - Understanding Search Engines
- Classification of Search Engines
- How Search Engines Rank Pages
- Top Crawler Based Search Engines
- Page Rank
- Alexa Rank
- Google Dance
- Golden Rule (SEO is done to web page and not website)
- Google Sandbox
- Hilltop Algorithm
- What is Search Engine’s Algorithms
- Assignment
Module 3 - Keyword Research with Google Keyword Planner
- Niche Audience
- Getting Suggestions
- Daily World Search
- Competition
- K.E.I (Keyword Effectiveness index)
- Assignment
Module 4 - Selection of Domain Name
- How to Select a Domain Name
- Keyword Specific URL
- Use of Hyphens
- Inner Pages URL
- Domain Preference
- Assignment
Module 5 - Content Heart of SEO
- What is Content Writing?
- SEO Friendly Content Writing
- Keyword Specific Content
- Fresh Content
- No Duplication
- No keyword Stuffing
- Keyword Density, Frequency & Prominence
- Google Panda, Penguin & Humming Bird
- Assignment
Module 6 - Google & Yahoo Webmasters Tools
- Site Configuration, Geographic Targeting & Setting
- Health : Crawl Errors, Crawl Stats, Blocked URLs, Fetch as Google, Index Status & Malware
- Traffic : Search Quires, Link to your site, Internal Links
- Optimization : Sitemaps, Remove Urls, HTML & Content Keywords
- Site Performance
- Assignment
Module 7 - SEO for Ecommerce & International SEO
- Understanding SEO and ecommerce
- Working with semantic HTML
- The technical components of ecommerce
- Exploring ecommerce information architecture
- Producing ecommerce content
- Leveraging link building and social media for ecommerce
- Adapting ecommerce websites for international audiences
- Understanding cultural aspects of international SEO
- Optimizing technical content for international audiences
- Building links for an international audience
- Assignment
Module 8 - Local Search Google +
- Understanding Google+ Local Search
- Setting up and optimizing Google+ Local
- Getting more reviews for your business
- Optimizing your website for local search
- Google Plus Posts and Photos
- Google Plus Circles and Communities
- Google Hangouts
- Google Plus for Business
- Assignment
Module 9 - Off Page Optimization
- Basics of Off Page Optimization
- Factors for Off Page Optimization
- Link Building Strategies
- Traffic Building Strategies
- Search Engine Submission
- Directory Submissions
- Article Submissions
- Press Releases
- Yahoo! Answers and SEO
- Social Bookmarking
- Video Submissions
- Classified Posting
- Forums Posting and Signatures
- Search Operators
- Link Wheel
- Hubpages Creation
- Squidoo Lens Creation
- Assignment
Module 10 - On Page Optimization Concepts
- What is On-Page Optimization
- Page Naming {URL Structuring} and Folder Naming
- Title Tag Creation
- Meta Tags Creation
- Heading Tags Importance
- Bold Tags
- Anchor Text
- Headings Tags {H1 to H6}
- Image Tag and it’s Attributes
- Important Factors for Keywords
- Optimizing Layout of your pages
- HTML Validation using W3C
- Sitemaps Importance and Creation
- Robots.txt use & creation
- Page Speed Optimization Tool
- SEO Sheet Creation & Execution
- Handling Canonicalization Issues
- hCard Integration
- Redirects
- Alexa Integration
- Assignment
Module 11 - Blogging
- Design your Blog
- Blogs Commenting
- Guest Blogging
- Add a Gadget
- Blog Submissions and Reviews
- RSS Feeds Submissions
- Assignment
Module 12 - Types of SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- What to do if your site has been penalized?
- Assignment
Module 13 - Reporting and Management Tools (Google Analytics)
- Introduction to Google Analytics & Pyramid Model
- Installing Google Analytics on the Website
- Site Usage
- Visitors – Unique visitors, Geographic and language information
- Geographic Analysis, & Technical reports
- Traffic Sources- Direct, referring, and search traffic
- Content Analysis
- Pages and Landing Pages
- Goals Setting and Tracking
- Google Analytics Certification
- Intro Google Analytics Certification
- Assignment
Module 14 - SEO Tools & Case Studies
- Check Ranking
- Site Quality Check
- Back link Check
- W3C Validator
- RSS Feedburner
- Duplicate Content Checker
- Keyword density
- Pagerank Checker
- SEO Reports Creation
- Introduction of Onlywire
- Interview Preparation
- Case Studies
- Final Project
Module 15 - Pay Per Click Marketing (Google AdWords & Bing) Part-I
- Overview of Search Engine Marketing Paid Advertising or Pay per Click (PPC) Advertising
- Introduction to Paid Advertising Services
- How Google AdWords & Bing works
- How to set up an effective Google Adwords & Bing Campaign
- Using professional tools to pick the right keywords for success
- Analysing your market online
- How to write effective Adword Ad copy
- How to set budgets
- How to set up a locally targeted campaign
- Improving your Click Through Rate (CTR)
- Landing pages for success
- Managing Your Campaigns on an ongoing basis
- Advanced Keyword Research
Module 16 - Pay Per Click Marketing (Google AdWords & Bing) Part-II
- How to see what the competition is bidding on
- Writing even more compelling ads
- Advanced Campaign Optimization
- Creating Reports
- Automating Report Generation
- A/B Testing
- Why CTR is Important
- Improving CTR
- Regional Targeting
- Keyword Bracketing
- Using the Google Keyword Tool
- Understanding My Client Center (MCC)
- Assignment
- Analytics
- Business Management/ Development
- Link Building
- Event Building
- Organic Search Engine Optimization
- Offline Marketing/Advertising
- Public Relations/Reputation Management
- Paid Search/PPC Management
- Web Design
- Social Media
